product strategy for oss companies

Build a flywheel that gets all stakeholders in alignment and accelerates growth of both adoption and revenue.

 
 
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I help open source startup founders clarify their project and product roadmap; position their project and product; and understand, measure and improve the project’s impact on business goals. Here’s how:

 
  • Clarifying the business outcome you want from your open source project (leads, shorter sales cycles, awareness) and what metrics to ensure the project is delivering

  • Creating a framework for your project and product roadmaps and how they should be related to each other

  • Giving you confidence in your company’s unique point of view, so you can own your project and company’s story

  • Positioning your project, product and company individually in the ecosystem and in relationship to each other

Put in the foundation to make marketing, sales.. and engineering more effective.

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Understand what makes you special

Get a clear understanding of your project, product and overall company’s ICP, point of view and differentiated value propositions.

A growing plant

Build the right features

Increase your profitability (and keep your engineers sane) by focusing on the things customers value and deprioritizing the rest.

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Get stakeholder alignment

Use your roadmap to communicate the relationship between OSS and product, and your place in the ecosystem to users, customers, and your team.

“The number one thing that’s hurting your business is not being able to communicate what you do well. Emily can coach you and give you the skills you need to actually start marketing right now.”

Jonathan Beri, CEO and Founder, Golioth

Read the full testimonial.

"Anyone we partnered with would need to be well-versed in the nuances of OSS/Cloud Native. Emily is both – a brilliant coach who helped us distill our value proposition, and an industry specialist who guided that positioning in its relevant context. The positioning workshop gave us a battle plan. Emily guided us to an acute market focus structured around our mission/values as a company and the unique value we bring to market with our products and services."

Michael Tanenbaum, CEO and Co-founder, Mycelial

“With the shift in positioning and language used to describe our products and services, we’ve received a lot more calls from customers who are speaking the same language as we do. This has resulted in an improved conversion rate in terms of demos booked. If you’re looking for someone to help you get your positioning signed, sealed, and delivered, Emily is well worth the investment.”

Mike McNeil, CEO, Fleet

Read the full testimonial.

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Just a few of my happy customers

Emily Omier, Positioning Consultant for Kubernetes Startups
 

About Emily Omier

I'm a big picture person — I'm good at helping people zoom out and think about how their project/product helps customers' bottom lines and how their project/product fits into the larger ecosystem. I've worked with dozens of startups and interviewed hundreds of founders, operators and investors on my podcast, The Business of Open Source, and have seen the patterns of what works and what doesn't.

If you're the founder of an open source startup and struggling to figure out your revenue model or the positioning around your existing OSS and commercial product, reach out.