Can you predict the future?

Imagine, back in the year 2000, you were starting a software company. You had grand visions for the future. You envisioned a company that would dominate the market for technical infrastructure required to build modern software.

Would you have imagined how things change over the course of 20 years? Would you talk about flexible computing and hot server markets?

What about if it’s 2008 and you’ve got a hot startup that is monitoring application health and positioned at a Ruby on Rails Performance Management solution?

The way you positioned your company back in 2000, or in 2010 or even in 2015 would likely be different, because the technology market is so different today than it was back then. No one talked about ‘cloud native’ anything because that wasn’t a term anyone understood. Know one positioned around Kubernetes, because Kubernetes didn’t exist. Microservices? Distributed systems?

I’m doing a webinar on Thursday the 13th at 9am PT about why you should position for the short term (including a discussion of when to share your long-term vision). I’ll talk for about 20 minutes and then we’ll have about 10 minutes for questions and discussion. Interested? Register here.