Need to do more with less? Position better.

Whether you’re trying to bootstrap an open source company or you’re worried about your runway, you’re probably thinking about how to squeeze as much growth as possible from as little investment as possible. For that matter, isn’t that question fundamental to all startups, regardless of the economic climate?

Extremely clear, focused positioning is critical if you want maximum growth and minimum waste.

In terms of marketing, focusing on a very narrow market allows you to speak directly to potential users and buyers’ needs — and put yourself in a position where your project (or your commercial offering) is so clearly the best choice that you don’t have any competition for their attention.

In terms of product development, focusing on a very narrow market makes it easier to avoid distractions in your product roadmap, so you don’t waste time and resources that ultimately lead to a bloated product that no one loves.