Positioning outcomes: A more productive team

Chances are, one of the value propositions your tool promises is to make customers’ engineering teams more productive.

So how much are you thinking about the productivity of your own team? And are you thinking not only about the productivity of your engineering team, but also of your sales and marketing team?

Productivity matters. There are hundreds of ways we can lose productivity, both individually and as a team. (I’m looking at you, Slack). Most devtools that promise better productivity do so by offering to remove friction in a process and/or to automate a repeated task. This is one way to improve productivity, but it’s not the only way.

Better, tighter positioning won’t automate your sales activities. It will help your team focus. It will help your team (and you) understand what to do and what not to do, so no one wastes time chasing after opportunities that are never going to be a good fit.

Better positioning makes it easier to answer the question “What should I do today to reach my business goals?” That means everyone spends less time spinning their wheels just trying to figure out what to put on their to-do list.

With better positioning, you know:

• Who to write content for, from the website homepage to a white paper campaign

• Who to reach out to directly

• Which leads to pursue and which to not pursue

• Which conferences to go to

and much more.

As a result, your team is more productive. It’s not because they have automated away tasks, but rather because they have much better focus and spend less time spinning their wheels mentally when trying to plan or execute a sales or marketing campaign.

Do you feel like your marketing and sales teams aren’t focused? Get in touch and we can see if it’s a positioning problem.