The Risk of Lack of Focus

To many founders, focusing on a very specific use case feels risky. Does it mean you’ll lose out on deals? Does it mean your TAM will be so small that you won’t be able to get any investment?

Narrowing down on one specific thing that your project and your product do exceptionally well, for a very specific group of people, feels risky. But it’s not focusing that’s actually risky.

I was recently talking with an investor who mentioned a company with amazing technology and amazing potential… that his firm had passed on. Why? Because the founders were all over the place about the use case they were after. Had this company managed to focus, they would have gotten the investment.

Be clear on the use case you solve. And ‘everything, for everyone’ is not an answer.