Under the Hood of Developer Marketing

Hi Everyone!

I recently was a guest on the Under the Hood of Developer Marketing podcast to talk about positioning and why it matters when you’re selling products to developers (and other humans, too). I touched on how positioning for devtools is different from other B2B software products, and how it is the same. I talked a lot about one of my favorite topics, assumptions. If you’re a regular reader, you know that assumptions get a bad rap but they can be used for good and evil — also, they are unavoidable, we all make assumptions every single day. Anyway, I talked about why controling the assumptions made about your product is so important for growth.

Check out the episode here. And let me know directly if you have questions or if you disagree with me!

Have a great weekend.