What's your project/product framework?
Do you have a clear idea of what your project is, what your product is, and how they differ?
You can all this a framework; you could also call it your project and product’s positioning. The point is, you need to know what outcome people get from the project and what the project is, and you need to know what outcome people get from your product and what the product is. The two can not be the same.
Nick Erdenberger gave a fabulous example of this in his talk at DevGuild: Open Source.
dbt Core: Language to author data pipelines using SQL
dbt Cloud: Platform to productionize dbt pipelines
Can you articulate the difference between your open source and commercial product that succinctly?
Also, watch the video, it’s very good.