Positioning for Open source Startups

If you have an open source project as well as at least one commercial product and are struggling to differentiate your project, product and company in your competitive ecosystem or in relation to each other, this option is for you.

Sure, you could talk it through with your investors, you could work with a consultant who doesn’t understand open source companies or you could work it out on your own.

But ideally, you’d work with someone who only does positioning for open source companies, who really understands the challenges and opportunities that are unique to open source companies. And who can not only help you re-write your ReadMe, but already knows WTF a ReadMe is.

After working together, you’ll have:

• Clarity on how to position your project, product and company in the ecosystem, including the market category you want to compete in right now and the differentiated value your project/product delivers

  A framework for how your project, product and company should be positioning in relation to each other, including the difference in differentiated value, target market and competitive alternatives between them.

There are also some concrete deliverables after working together. Namely:

• A positioning canvas for product, project and company, that can be easily shared with the entire team as well as outside collaborators

• A product and project roadmap for the next six months

• We’ll re-write the project ReadMe together

• We’ll re-write your company homepage

• We’ll re-write your sales narrative to reflect the new positioning

Think this option might be a good fit for you? Get in touch and we’ll see if it’s right.

Get Started

Before we work together, I have to be confident that a) your problem is positioning and b) everyone on the leadership team is willing to change your positioning. Schedule a discovery call to see if working together makes sense.