Content services

Homepage and ReadMe Copy

For open source companies, your homepage copy and your ReadMe copy are the two most important pieces of copy you’ll produce.

I’ve written the homepage for companies like Chronosphere and Dagger. I can write yours — assuming you can fill out a positioning canvas for me ahead of time so I know what ideas I should be conveying.

Price: $5,000

*Additional website / documentation copywriting available as well, based on a custom quote.

Turnkey lead magnet campaign

Lead magnets, whether a white paper or ebook, are an important part of an overall content strategy — but they need a wrap-around promotional campaign to be as effective as possible. Here’s what’s included in my lead magnet campaigns:

  • Writing the lead magnet, including collaborating to determine the best tone, topic and format to reach your target audience and objectives

  • Collaborating with your internal design team to make sure the lead magnet is ready to publish and that the design and text work together

  • Writing the landing page for the lead magnet

  • Writing a nurture campaign to send to leads who download the lead magnet

  • Writing a promotional email to send to current subscribers

  • Promoting the lead magnet on social media

This assumes a lead magnet that is between 3,000 and 4,000 words. 

Price: $15,000

Lead magnet (white paper / ebook) creation

If you have the internal resources to promote the lead magnet, you might just need help writing it. Here’s what’s included:

  • A strategy session to determine the best place in the funnel, audience and topic for the white paper

  • Finished text around 3,000 to 4,000 words

  • Up to three interviews with subject matter experts

  • Collaboration with the design team, including recommendations for graphics

Price: $7,500

Set of three case studies

Case studies the best type of conversion copywriting, providing the social proof that inspire prospects to become customers. I take a narrative approach to creating case studies, based on my own background as a journalist and what I see resonates most with prospects. 

Here’s what’s included:

  • 800-1,000 words per case study

  • Interviewing the customer

  • Pull quotes, subheaders and graphics recommendations to make the case study more visually interesting

This package is for a set of three case studies. 

Price: $7,500

Contributed article campaign

Contributed articles are the best way to get in front of a wider audience — one that includes practitioners, engineering leaders and investors. Here’s what’s included in my contributed article campaigns:

  • Identifying the right publications to target as well as the overall campaign theme

  • Ghostwriting the contributed articles

  • Pitching and managing back-and-forth with publication editors

  • A total of three contributed articles, with a coherent message and strategy

Key Benefits: 

  • Build highly visible thought leadership

  • Get exposure in industry publications that are read by practitioners and engineering leaders as well as investors who specialize in the developer tool space

  • Allow the article author to focus on what he or she does best

Price: $7,500

 
 

Get Started

Before we work together, I have to be confident that the content you want to work on aligns with your marketing goals and that we’ll be able to work together effectively. Schedule a discovery call to see if working together makes sense.