Positioning Workshop
For post-revenue open source Startups
If you’re unsure how to describe your product, how to clarify the types of customers who get the most value from your product or how to fit your product in customers’ workflow and tech stack, the positioning workshop is the place to start.
This workshop is for open source startups that have at least one commercial product, and need to position their open source project, their commercial product and their entire company individually and in relation to each other.
This virtual workshop for the leadership team is conducted for two hours per day over four consecutive days. Before the workshop starts, I’ll interview 3-5 of your best-fit customers AND 3-5 enthusiastic open source project users to discover how they describe your product/project and the pain points it solves. We’ll use the information from those interviews, as well as insights from the leadership team, to clarify:
What market category would make your unique features shine
What your best customers have in common and how to focus your marketing and sales effort on companies that share those characteristics
What your true competitors are, from the perspectives of actual customers
The primary value your product delivers, from the perspective of your best customers
How the market for your project and product overlaps, and where it doesn’t overlap
How to create a cohesive umbrella position and narrative for the entire company
At the end of the workshop, you will have clarity on which market category to position your product in, how to establish the relationship between your product and project, how to talk to prospects, press and partners about the product, and how to focus marketing and sales efforts.
The investment for a positioning workshop is $40,000.
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Before we work together, I have to be confident that a) your problem is positioning and b) everyone on the leadership team is willing to change your positioning.