Positioning for Startups in the Cloud Native Ecosystem

Can you describe your product in one sentence in a way that your ideal buyers will understand? If not, this episode is for you. Here's what I covered in this episode:

• What positioning and market segmentation is and is not

• The specific positioning challenges facing companies in the cloud native ecosystem

• Why it's important to identify and talk about the types of application your product benefits the most

Thanks for listening, and happy new year!