Positioning outcomes: Shorter sales cycles

When your positioning makes sense and is targeted at the right people, they:

• Get it right away

• Move through the funnel quickly, from lead to MQL to sales conversation

• Can easily make the case to other stakeholders, who also get it right away

• Sign on the dotted line faster

Positioning shortens sales cycles because you don’t waste time explaining what the product does or how it provides value — that’s all obvious. Every interaction is smoother and more efficient.

Want to learn more about using positioning to shorten the sales cycle for the enterprise edition in open core startups? Register for my webinar at 9am PT on Friday.